Florida Sports Almanac Proposal
SYNOPSIS: Create the definitive resource for historical sports data, chronicling Florida’s rich heritage on the fields, courts, tracks and bodies of water.
PREMISE: Florida is a state like no other. It offers 14 major professional sports teams and six Division I colleges, a thriving pari-mutuel industry, more golf courses per capita than anywhere in the world, is home to most of the top-ranked tennis players, and year-round weather that’s paradise on the water, in the pool, and on the road. We would collect pertinent data – historical milestones, yearly performances, biographies, histories, telephone numbers, Web sites – from spectator and participator sports and frame it in an almanac format. Clearly, this isn’t something that someone would sit down to read cover to cover. Think more in terms of an encyclopedia or a dictionary – a reference guide to Florida sports to be updated annually.
MARKETPLACE: Unclear, but sports almost always sells well. The general-audience Florida Almanac publishes annually. ESPN and Sports Illustrated both publish general sports almanacs. Our audience probably is a subset of the two groups.
MULTIMEDIA: There are several considerations.
- The centerpiece is the almanac in book form, creating the "brand."
- Raw data can be translated easily to the Web, where search capabilities and interactive potential are strengths.
- Ancillary video projects can be spun off into broadcast or retail-sale material – a video history of football, biographies of Florida Sports Hall of Fame members.
REVENUE: There are several considerations.
- Book sales. Find the right price point and it can become a paperback stocking stuffer (preferred) as opposed to a leather-bound coffee-table volume.
- Banner ads on the Web site.
- E-commerce. Selling subscriptions to the Web site, with promise of additional special content, charging for archive searches.
- Sponsorships. Limited premium advertising in the book. Preferred advertising terms on the Web page. Ad trailers on video. Guaranteed spots within a broadcast.
- Direct sale of content to media outlets on a piecemeal basis, perhaps with custom research or by syndicating "Fact of the Day" material in text, audio and video form.
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