Florida Sports Almanac ProposalSYNOPSIS: Create the definitive resource for historical sports data, chronicling Florida’s rich heritage on the fields, courts, tracks and bodies of water. PREMISE: Florida is a state like no other. It offers 14 major professional sports teams and six Division I colleges, a thriving pari-mutuel industry, more golf courses per capita than anywhere in the world, is home to most of the top-ranked tennis players, and year-round weather that’s paradise on the water, in the pool, and on the road. We would collect pertinent data – historical milestones, yearly performances, biographies, histories, telephone numbers, Web sites – from spectator and participator sports and frame it in an almanac format. Clearly, this isn’t something that someone would sit down to read cover to cover. Think more in terms of an encyclopedia or a dictionary – a reference guide to Florida sports to be updated annually. MARKETPLACE: Unclear, but sports almost always sells well. The general-audience Florida Almanac publishes annually. ESPN and Sports Illustrated both publish general sports almanacs. Our audience probably is a subset of the two groups. MULTIMEDIA: There are several considerations.
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